Posts Tagged ‘Gender

30
Jan
09

Who’s Missing From Forbes’ Web Celebs

Yesterday, Forbes posted “The Web Celeb 25,” including a list of near misses (my bff Chris Brogan for one) and others who had dropped off the list. According to the authors, here’s how the list was created:

To generate the Web Celebs ranking, we first defined a “Web celebrity” as a person famous primarily for creating or appearing in Internet-based content and for being highly recognizable to a Web-based audience. That definition excludes people who were significantly famous before they hit the Web–like author and pundit Arianna Huffington–and leaves us with a pool of people whose fame depends on the Internet.

Next, we created a candidate list of over 250 Internet personalities. Each candidate was ranked in five areas: Web references as calculated by Google; traffic ranking of their homepages as calculated by Alexa; Technorati rank of their primary Web sites or blogs, TV and radio mentions and press clips compiled from Factiva; and number of followers on microblogging site Twitter. We gave extra weight to results from Alexa, Google and Factiva. All five categories were totaled to produce a final score, and sorted to arrive at our rankings.

That list of 25 ended up including one woman, Heather Armstrong. Women who just missed the list or dropped off it included Gina Trapani, Xeni Jardin, and Kathy Sierra. Where the hell are all the women?

First and foremost, the authors used a clearly defined and objective process for selecting the peeps on their list. Second, I don’t perceive any active role of sexism. However, I’m left scratching my head over why so few women made the numbers cut. So much so, it woke me up at 5:30 this morning.

Having no wish to spend the time double checking Forbes‘ numbers (and doubting there’s anything wrong with them), I’m left with my theories about the dearth of women on the list due to the numbers game.

Women Do Things in Groups on the Web

BlogHer comes to mind as one the largest such groups to combine the efforts of women on the web. When things are done as a group, singling out any one individual for recognition becomes tricky because how do you weigh impact, especially in a large, active community? It’s sometimes easier to measure in offline communities when women can run for PTA president (huge job by the way…do you know how much fundraising they do?) or other public offices.

Women Pick Unsexy Niches

Shiny gadgets can be seen as infinitely more attractive than the day-to-day details of being a mom. Women also show a willingness to talk about things our other halves can be less comfortable with (note: I don’t say always): emotions, relationships, personal introspection, etc.

While I don’t agree with everything she does, I’ve been a little surprised at the flak Penelope Trunk gets for her openness about all aspects of her life and not just running a startup. We devour celebrity gossip but wag our fingers at individuals sharing personal details? Seems contradictory to me.

Women Run Things vs. Star in Them

It’s a common enough saying, “behind every great man, is a great woman.” Not to imply that the men who made the list aren’t great in their own right, but I suspect several wouldn’t be there if they didn’t have the help of women to run day-to-day things. Robert Scoble has always been very open about his appreciation for Maryam, his wife, who blogs, too.

Whether it’s wives, girlfriends, or mothers, women often end up in the nonglamourous roles, leaving little time for stardom. The same is true for women in business. Sometimes we end up managing the details to make sure the bigger picture happens.

Measuring By Numbers Creates a Gap

I could go on with the list, but the point would be the same: measuring exclusively by numbers creates a gap. Perez Hilton took top honors this year on the web celeb list. Forbes noted that a new post appears every 12.5 seconds and his site attracts 4.8 million viewers a month. I’m curious though, how much of his content do you think will matter in six months or even a year?

I don’t believe the core of this argument is about men versus women, but rather about how we place value on what people do. Yes, the ability to generate money matters from a survival standpoint, and numbers help determine the potential money generation. However, as recent market events have shown, numbers can be twisted, hiding the reality. Don’t we stand to benefit if we can look beyond the numbers?

16
Apr
08

Know Thy Opponent

Recent research indicates that more than company profits fuel the stock market.

In a new study [John Coates] reports that traders who start the workday with high testosterone levels make more money on that day than their low-testosterone colleagues do. A hot day on the market sends their levels of the natural steroid up even more, Coates says; under the influence of their own hormones, they start to take bigger risks in hopes of bigger rewards.

Classical economic theory assumes that people make financial decisions in a rational way. But Coates’s finding is part of a growing body of work explaining why, in reality, they often don’t: they’re at the mercy of their biology. This school of thought helps illustrate how economic trends can get out of control, ballooning until they burst. It also suggests one reason why central banking is so tricky: policymakers don’t often take hormones into account. “[Former Federal Reserve chairman] Alan Greenspan spent his whole career trying to control economic bubbles,” says Coates. “I don’t think he realized he was up against steroids.”

…Anecdotally, Coates says that during his Wall Street days he thought that “women traders didn’t seem to be as affected” by irrational exuberance. A 2001 paper in the Quarterly Journal of Economics backs up that observation. “In areas such as finance,” it found, “men are more overconfident than women.” As a result, male stock traders tend to do more buying and selling than female traders do. Each trade costs money, and over the long term that money adds up. In the final calculus, according to the 2001 paper, it’s men, not women, who underperform. (link)

This study highlights one of the overlooked aspects in the gender debate: men and women DO respond to things differently and acknowledging these differences does not make one a gender basher. I know there are individuals who are resistant to this part of the gender equality debate because they feel it undermines their position.

The idea that recognizing the validity of an opponent’s position is a bad thing has hindered so many issues. Employees vs. companies, Israelis vs. Palestinians, citizens vs. governments, rich vs. poor. When we’re in a fight, why are we so unwilling to see the other’s side? Doing so doesn’t require that we agree 100% with our opponent. If anything, knowing and acknowledging the other side’s position puts one in a position of strength. Isn’t knowledge power? When did we decide that this wasn’t the case?




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