Yesterday, Forbes posted “The Web Celeb 25,” including a list of near misses (my bff Chris Brogan for one) and others who had dropped off the list. According to the authors, here’s how the list was created:
To generate the Web Celebs ranking, we first defined a “Web celebrity” as a person famous primarily for creating or appearing in Internet-based content and for being highly recognizable to a Web-based audience. That definition excludes people who were significantly famous before they hit the Web–like author and pundit Arianna Huffington–and leaves us with a pool of people whose fame depends on the Internet.
Next, we created a candidate list of over 250 Internet personalities. Each candidate was ranked in five areas: Web references as calculated by Google; traffic ranking of their homepages as calculated by Alexa; Technorati rank of their primary Web sites or blogs, TV and radio mentions and press clips compiled from Factiva; and number of followers on microblogging site Twitter. We gave extra weight to results from Alexa, Google and Factiva. All five categories were totaled to produce a final score, and sorted to arrive at our rankings.
That list of 25 ended up including one woman, Heather Armstrong. Women who just missed the list or dropped off it included Gina Trapani, Xeni Jardin, and Kathy Sierra. Where the hell are all the women?
First and foremost, the authors used a clearly defined and objective process for selecting the peeps on their list. Second, I don’t perceive any active role of sexism. However, I’m left scratching my head over why so few women made the numbers cut. So much so, it woke me up at 5:30 this morning.
Having no wish to spend the time double checking Forbes‘ numbers (and doubting there’s anything wrong with them), I’m left with my theories about the dearth of women on the list due to the numbers game.
Women Do Things in Groups on the Web
BlogHer comes to mind as one the largest such groups to combine the efforts of women on the web. When things are done as a group, singling out any one individual for recognition becomes tricky because how do you weigh impact, especially in a large, active community? It’s sometimes easier to measure in offline communities when women can run for PTA president (huge job by the way…do you know how much fundraising they do?) or other public offices.
Women Pick Unsexy Niches
Shiny gadgets can be seen as infinitely more attractive than the day-to-day details of being a mom. Women also show a willingness to talk about things our other halves can be less comfortable with (note: I don’t say always): emotions, relationships, personal introspection, etc.
While I don’t agree with everything she does, I’ve been a little surprised at the flak Penelope Trunk gets for her openness about all aspects of her life and not just running a startup. We devour celebrity gossip but wag our fingers at individuals sharing personal details? Seems contradictory to me.
Women Run Things vs. Star in Them
It’s a common enough saying, “behind every great man, is a great woman.” Not to imply that the men who made the list aren’t great in their own right, but I suspect several wouldn’t be there if they didn’t have the help of women to run day-to-day things. Robert Scoble has always been very open about his appreciation for Maryam, his wife, who blogs, too.
Whether it’s wives, girlfriends, or mothers, women often end up in the nonglamourous roles, leaving little time for stardom. The same is true for women in business. Sometimes we end up managing the details to make sure the bigger picture happens.
Measuring By Numbers Creates a Gap
I could go on with the list, but the point would be the same: measuring exclusively by numbers creates a gap. Perez Hilton took top honors this year on the web celeb list. Forbes noted that a new post appears every 12.5 seconds and his site attracts 4.8 million viewers a month. I’m curious though, how much of his content do you think will matter in six months or even a year?
I don’t believe the core of this argument is about men versus women, but rather about how we place value on what people do. Yes, the ability to generate money matters from a survival standpoint, and numbers help determine the potential money generation. However, as recent market events have shown, numbers can be twisted, hiding the reality. Don’t we stand to benefit if we can look beyond the numbers?